Initial Coin Offerings

Aragon Network Tokens’ Really Stupid Marketing Strategy

Aragon Network Tokens “lets you manage entire organizations using the blockchain. This makes Aragon organizations more efficient than their traditional counterparties.” huwhat? Okay so they appear to be building smart contracts powered by Ethereum. I’m not interested in what they’re selling, I’m interested in how they’re selling it. I first found them browsing through /biz/ …

Continue Reading
Copywriting & PR Initial Coin Offerings

ICO Critique – Readcoin

Readcoin is a “re-bundling of content to media identity.” Their post on the subreddit ICO Crypto reads as follows: New Coin released: Readcoin! from icocrypto Free Readcoins for just writing about it? For what it’s worth, I decided against submitting my wallet information to them for coins, because the terms and conditions required my email …

Continue Reading
Copywriting & PR

The Current State of ICO Public Relations

I spent last weekend in San Francisco and Palo Alto at the blockchain-promoting Startup Societies Summit meeting with many lovely tech nerds. I worked social media as part of the volunteer team, so I got to view quite a bit of the conference even though I was a bit busy with the ever present technical …

Continue Reading