Conservatives Feel Their Lives Have More Meaning, Purpose
A study led by a professor of psychology and marketing had to adjust the results to accommodate the strong religious beliefs of right wingers.
“The results suggest “that there is some unique aspect of political conservatism that provides people with meaning and purpose in life,” the scientists wrote.”
Read more here.
See also: Conservatives more likely to make purchasing decisions based on the superiority of the product, while liberals make the same decisions based on uniqueness.