WhatsApp Announces New Revenue Model
“Businesses will pay,” according to a new release from WhatsApp on their upcoming advertisement model.
In short, businesses will have to pony up in order to send automated messages to customers, for example receiving information on shipping updates or boarding passes.
The Wall Street Journal titled their article on the change Facebook’s New Message to WhatsApp: Make Money.
The announcements follow disagreements between Facebook leaders and WhatsApp’s co-founders, Jan Koum and Brian Acton, over how to monetize the popular, free service. Mr. Koum and Mr. Acton resisted efforts to put ads in WhatsApp, and over the past year both men have decided to leave Facebook and the messaging app they started in 2009.
A spokesperson for the messaging company, which facilitates 60 billion messages every day, companies will be charged somewhere between $0.005 and $0.09 per outbound message.
As well, advertisements will make their way to the ad-free platform some time next year.